Joe Cadillic writes:
According to Bloomberg Business:
“Using data from cable set-top boxes that track TV viewing, credit cards and other sources, media companies including Comcast Corp.’s NBCUniversal, Time Warner Inc.’s Turner and Viacom Inc. are trying to compete with Web giants like Google Inc. and Facebook Inc. and help marketers target their messages to the right audience.”
What do they mean by “OTHER SOURCES” ? Could they mean our Ebay, Amazon and retail purchases to name a few?
“NBC is using cable set-top box data from parent company Comcast Corp., along with credit card data, automobile data and other sources, to tell advertisers which network, and even which program on that network, is more likely to include their target audience.”
Read more on MassPrivateI.
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