Yahoo reminds analytics customers over privacy

Brian Tarran writes:

Yahoo has written to its web analytics customers to remind them of their obligations to let site visitors opt-out of having their online behaviour tracked amid growing anxiety over data privacy.

n a blog post, the company reiterated that sites that use Yahoo’s web analytics tools are required to explain in their privacy policy that they use web beacons to analyse where visitors go and what they do while on the site, and provide a link to Yahoo’s opt-out mechanism.

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