Mike Pomranz writes:
Recognizing regulars has been a part of the restaurant industry since restaurants began. “Hello, Mr. Pomranz. Good to see you again. We have your favorite table waiting” is a great way to be greeted. But if a host you’ve never met before mentions he noticed you have a mutual friend on Facebook (this really happened to me once), then things may have gone too far. Turns out the “gone too far” era may be coming to fast food chains.
Read more on Food & Wine. And yes, it has already been trialed in North America, so you might want to read this one sooner rather than later.
h/t, Joe Cadillic