Jul 212019
 July 21, 2019  Posted by  Business

Mike Pomranz writes:

Recognizing regulars has been a part of the restaurant industry since restaurants began. “Hello, Mr. Pomranz. Good to see you again. We have your favorite table waiting” is a great way to be greeted. But if a host you’ve never met before mentions he noticed you have a mutual friend on Facebook (this really happened to me once), then things may have gone too far. Turns out the “gone too far” era may be coming to fast food chains.

Read more on Food & Wine.  And yes, it has already been trialed in North America, so you might want to read this one sooner rather than later.

h/t, Joe Cadillic

  One Response to “Why Drive-Thru Restaurants Want to Track Your License Plate”

  1. I’m a little pissed about all the smartphone apps being pushed by restaurants.

    A free burger isn’t enough compensation to be able to track my location indefinitely.

    OTOH, if it actually made the drive through order be correct more than 50% of the time, THAT would be amazing. Joe Pesci was right about drive thrus.
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