Linda Stern of ThomsonReuters reports:
What if you went to your online bank statement and saw a message like this: “Hello, shoe lover! Here’s 15 percent off the hottest spring styles!” Would it make you happy to get the discount, or uncomfortable because somebody at your bank knew you had a weakness for strappy sandals?
Get used to it, because banks are quickly adopting new marketing techniques that target specific interests.
To be clear, in most (but not all) cases, it’s not the marketing firm that is working with the consumer lists, but the bank itself.
Read more in the Chicago Tribune