Mar 022011
 
 March 2, 2011  Business

Linda Stern of ThomsonReuters reports:

What if you went to your online bank statement and saw a message like this: “Hello, shoe lover! Here’s 15 percent off the hottest spring styles!” Would it make you happy to get the discount, or uncomfortable because somebody at your bank knew you had a weakness for strappy sandals?

Get used to it, because banks are quickly adopting new marketing techniques that target specific interests.

[…]

To be clear, in most (but not all) cases, it’s not the marketing firm that is working with the consumer lists, but the bank itself.

Read more in the Chicago Tribune

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