Mar 192010
 March 19, 2010  Posted by  Online

Ryan Calo blogs:

There’s an app for everything these days. But users often don’t have a complete picture of the applications they download and use. Privacy policies are technical or vague and seldom allow users to compare practices among different services. Too often users are compelled to forgo their privacy if they want to use a given online product or service. There is little ability to choose an application based on better privacy or security practices because there are few ways to learn that information at the time of download.

Indeed, ninety-one percent of respondents to a TRUSTe survey expressed a willingness to take further steps to safeguard their privacy if presented with usable tools. is an app review website that tries to do just that. combines traditional consumer reporting and review tools with wikis, ratings, and news feeds to allow both savvy Internet experts and novices to share insights about privacy and security features. With nearly 200 applications from a diverse array of platforms (iPhone, Facebook, Twitter, Android, and Firefox), aims to help fill the current market gap between consumer demand for privacy friendly applications and insufficient practices employed by many, though certainly not all, developers.

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