April 19, 2010 Online, Surveillance
Brian Tarran reports:
The reliability of Flash cookies as a proxy for measuring unique browsers is being undermined by increasing consumer awareness of the little data files and of how to delete them, according to research by Scout Analytics.
The behavioural analytics firm reports a doubling in the deletion rates for Flash cookies – technically known as local shared objects (LSOs).
Nine months ago, Scout said, just 3% of LSOs were deleted from the more than 600,000 devices the company tracks. Now that figure is up to 7%.
Read more on research-live.com.
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