Yahoo has announced today that they are changing their stance on the Do Not Track browser privacy standard. In fact, Yahoo will no longer recognize a users’ Do Not Track setting across any of its services, including Yahoo Search. This type of tracking protection is intended to prevent your browsing information from being sent to third-party content providers on websites you visit.
“As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry,” Yahoo stated.
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