Jul 152011
 July 15, 2011  Posted by  Business, Laws

Wendy Davis reports:

The online ad industry’s voluntary measures to protect consumers’ privacy are falling short, a senior lawmaker said Thursday.

“Self-regulation isn’t working,” Rep. Henry Waxman (D-Calif.) said at a hearing of the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade. He added that a report posted this week by Stanford researchers shows that efforts of industry groups are inadequate.

In the report Tracking the Trackers: Early Results Stanford researcher Jonathan Mayer wrote that eight ad companies that belong to the self-regulatory group Network Advertising Initiative appear to violate their privacy policies by setting new cookies, or failing to delete existing ones, after consumers opt out of online behavioral targeting.

Read more on MediaPost

Sorry, the comment form is closed at this time.