Jul 152011
 
 July 15, 2011  Business, Laws

Wendy Davis reports:

The online ad industry’s voluntary measures to protect consumers’ privacy are falling short, a senior lawmaker said Thursday.

“Self-regulation isn’t working,” Rep. Henry Waxman (D-Calif.) said at a hearing of the House Energy and Commerce Subcommittee on Commerce, Manufacturing, and Trade. He added that a report posted this week by Stanford researchers shows that efforts of industry groups are inadequate.

In the report Tracking the Trackers: Early Results Stanford researcher Jonathan Mayer wrote that eight ad companies that belong to the self-regulatory group Network Advertising Initiative appear to violate their privacy policies by setting new cookies, or failing to delete existing ones, after consumers opt out of online behavioral targeting.

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