If you’re interested in how retailers are using facial recognition in their stores – without even notifying you – do read Joe Cadillic’s post on MassPrivateI. Here’s a snippet:
FaceFirst’s website describes in greater detail how they can send descriptive alerts to security when pre-identified shoplifters walk through any door at any store. They also claim to have the ability to identify litigious individuals.
“Just load existing photos of your known shoplifters, members of organized retail crime syndicates, persons of interest, and your best customers into FaceFirst. Instantly, when a person in your FaceFirst database steps into one of your stores, you are sent an email, text, or SMS alert that includes their picture and all biographical information of the known individual so you can take immediate and appropriate action.”