Oct 132011
 October 13, 2011  Posted by  Business, Online

Larry Dignan writes:

Verizon is changing its privacy policy so local advertisers can better target customers based on physical address.

In an email to customers, Verizon noted that it started a program where advertisers can target Verizon Online customers by physical address. The address will be masked to advertisers, but the idea is that pitches will be more relevant.

The program is opt-out so if the targeting is troubling you’ll have to change your privacy settings.

Read more on ZDNet.

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