Jul 312010
 
 July 31, 2010  Business, Non-U.S.

Virgin Media broke advertising regulations when it sent an email promoting deals and offers to a customer who had opted out of marketing communications, the advertising regulator has said. The company had claimed the message was a service update.

The advertising industry’s code of self-regulation, the CAP Code, governs how companies use databases for marketing and allows customers to opt out of receiving marketing communications.

Read more on Out-Law.com, who also point us to the ruling.

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