The crown prosecution service (CPS) has said there is not enough evidence to bring a case against a software company accused of breaching data protection laws.
Phorm provoked controversy when it trialled a targeted-ad system through internet service provider BT. The trial, which took place in 2006, was conducted without the knowledge or permission of 18,000 BT customers. It monitored web activity to match adverts to users’ perceived interests.
The CPS has said that a prosecution would not be in the public interest.
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