The Information Commissioner’s Office (ICO) has published its first code of practice for the gathering and processing of personal data online. It gives companies guidance on how to treat the information they gather when offering services on the internet.
Some internet users and privacy groups have expressed concern about the increasingly common practice of tracking users’ behaviour and showing them advertising based on that activity in a bid to increase its relevance and effectiveness.
The ICO’s new guide has said that there is nothing wrong with that practice when it is conducted fairly.
Read more on Out-Law.com
Related: The code of practice (pdf), 2.3 MB
The BBC covers the story here.