Oct 082010
 
 October 8, 2010  Business, Non-U.S., Online, Surveillance

Advertising trade body IAB Europe has condemned the use of technology that reverses consumers’ deletion of tracking cookies. It has told advertisers not to engage in the practice, which it called ‘unacceptable’ and said was probably illegal.

The European wing of international digital advertising industry body the Interactive Advertising Bureau has said that though advertisers depend on web user tracking to target adverts, rejecting and deleting that tracking is an important consumer right.

Read more on Out-Law.com

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