The privacy battle Apple isn’t fighting

Gilad Edelman / Wired reports:

For at least a decade, privacy advocates dreamed of a universal, legally enforceable “do not track” setting. Now, at least in the most populous state in the US, that dream has become a reality. So why isn’t Apple—a company that increasingly uses privacy as a selling point—helping its customers take advantage of it?

Read more on Ars Technica.