Sarah Kessler reports:
When Jason Sosa started work on a webcam technology that detects, in real time, the age, gender, attention time, and glances of the people looking at it, he thought he was solving an advertising problem. It’s turned out to be much more.
His startup’s first product was a digital billboard that changes the ads it displays depending on who looks at them–showing, for instance, an ad for a toy to a child and an ad for aftershave to a man.
It wasn’t long, however, before requests started pouring in from other industries eager to use the technology…
Read more on FastCompany.
Thanks to Joe Cadillic for this link.