Nov 092009
 November 9, 2009  Posted by  Non-U.S., Online

Jarvis Coffin, CEO & President of Burst Media writes:

In case it has escaped anyone’s attention, the European Union is dangling the online advertising industry outside a window and threatening to drop it on its head over the issue of privacy (ClickZ, 11-06-09; Ad Age, 11-05-09.)

Incited by bad behavior at Phorm and BT, which evidently collaborated on unannounced ad targeting tests relying on the more detailed user data available through BT’s ISP business (not very helpful), the EU is taking legal action against the UK in order to compel it to impose tougher privacy standards.

Read more on Huffington Post.

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