Mar 052015
 March 5, 2015  Posted by  Business

Christopher Wolf writes:

… There are estimates that connected car services are expected to grow to over $14.5 billion by 2020 as consumers demand more personalized services and smarter, safer, and more seamless in-car features. That means more data and more questions about privacy.

Despite recent calls for privacy laws and the Obama Administration’s efforts to push a privacy bill, the current atmosphere in Washington means that a new privacy law is unlikely. But that doesn’t mean no progress.

Automakers here in the United States have taken the lead on privacy, and have answers to many of the inevitable privacy questions. Late last year the major automakers voluntarily agreed to a set of privacy and data security principles that will regulate how automakers collect, use, and share information. These principles are binding public commitments enforceable through Section 5 of the Federal Trade Commission Act, requiring companies to fulfill their publicly stated policies and practices. It is an important step forward for privacy and the connected car and provides baseline protections that automakers can build upon.

Read more on Hogan Lovells Chronicle of Data Protection.

  One Response to “The Auto Industry Is Serious About Connected Car Privacy”

  1. This is one of the issues I see with the Bell Canada Relevant Ad Program (RAP), and it is likely the same in the States with a couple of telco’s.


    It seems to me the auto industry says they will give you a choice in regards to “..the collection, use, and sharing of certain information.”

    However, Bell Canada (and likely some US telco’s) override that choice and collect it all anyhow, regardless of the choice you make with the auto dealer, for their own use in marketing and other.

    It’s not very clear to me how that one choice you make propagates to all the entities that have their hands in your data.

    On the surface, it looks to me like people have to have enough knowledge and be informed enough to know that this may require more than one opt-out, or more than one choice.

    Prior to the very minor win with Bell Canada, Bell gave no choice. It was all used and collected anyhow. So even if you opt-out of the marketing from the car dealer, Bell used it anyhow. And then there are other undefined uses of the info for reports and other which we are still waiting for clarification on.

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