Christopher Wolf writes:
… There are estimates that connected car services are expected to grow to over $14.5 billion by 2020 as consumers demand more personalized services and smarter, safer, and more seamless in-car features. That means more data and more questions about privacy.
Despite recent calls for privacy laws and the Obama Administration’s efforts to push a privacy bill, the current atmosphere in Washington means that a new privacy law is unlikely. But that doesn’t mean no progress.
Automakers here in the United States have taken the lead on privacy, and have answers to many of the inevitable privacy questions. Late last year the major automakers voluntarily agreed to a set of privacy and data security principles that will regulate how automakers collect, use, and share information. These principles are binding public commitments enforceable through Section 5 of the Federal Trade Commission Act, requiring companies to fulfill their publicly stated policies and practices. It is an important step forward for privacy and the connected car and provides baseline protections that automakers can build upon.
Read more on Hogan Lovells Chronicle of Data Protection.