Cameron Evans of Microsoft writes:
How would you react if you learned that an outside agency came to your child’s school and, without your knowledge or consent, collected confidential data about your child and then used the data they gathered to make money for themselves? Would you be upset? As a parent, I believe the answer is resoundingly “yes.”
In our view, this is unacceptable. We don’t let advertising and marketing representatives come into schools to watch, listen and take away data on student interactions in the classroom so they can market to children, and we shouldn’t let that happen in the virtual world either. Cloud Services providers selling to schools and colleges should be transparent about how they use the data they collect, and get clear consent for the data they collect and use.
Read more on Microsoft on the Issues