May 102012
 May 10, 2012  Posted by  Online

I don’t know how many there are in a “drove,” but it seems to be on the order of millions. Claire Connelly reports:

We’re happy to share status updates about our painful break-ups or intimate photos of our most private moments on Facebook. But if there’s one place we draw the line it’s what we read.

Just look at what’s happening to the social media giant’s Social Reader app where users seem to be growing tired of having their secret reading vices made public.

The service, which launched in July last year, lets users view external content – like news articles and videos – on Facebook while at the same time posting these same links to your news feed.

While Mark Zuckerberg would like to think this type of sharing would be part of “enhancing” your “social experience”, readers have deserted the app in droves.

Read more on, where you’ll see graphs showing the desertion pattern on three sites.

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