Eleanor Dickinson reports:
Digital marketing agency Social Metric has been rapped by Singapore’s data privacy watchdog for a “flagrant privacy breach” that saw peoples’ personal details made available online.
The agency, which is owned by New Union, was fined S$18,000 by Singapore’s Personal Data Protection Commission for displaying personal details of 558 people – including 155 children – on its website.
In a recent ruling by the PDPC, the agency was said to have stored details on nine publicly available webpages of peoples’ names, emails, date of birth, employers and occupations, although only the names and ages of the children listed.
Read more on Mumbrella Asia.
To be clear, some of why they were penalized was because even after they became aware of the data protection breach, they only removed three of the nine pages that contained personal information of site visitors that should have been deleted after the marketing campaigns had ended.