Katharine Goodloe writes:
Under a new self-regulatory code released earlier this week, brick-and-mortar retailers that track customer in-store movements using mobile phone WiFi signals must disclose the practice to customers and allow them to opt out.
The code was created by the Future of Privacy Forum (FPF) and a group of mobile analytics companies. It was announced jointly by the FPF and by Sen. Charles Schumer, who in July called on the Federal Trade Commission to require retailers to allow customers to opt-out of the tracking. Sen. Schumer praised the code as a significant step forward, but noted there is “still much more work to be done.”
Read more on Covington & Burling Inside Privacy.