Steve Orr reports:
U.S. Sen. Charles Schumer is demanding a federal probe of billboards that track people who walk or drive nearby.
The billboards collect location data from cell phones and other internet-accessible mobile devices, he said, and link that with other location-tracking information to determine the travels and shopping habits of people who saw, or at least might have seen, the billboard.
But Clear Channel Outdoor, which began deploying the so-called Radar system in February, said Sunday it does not collect any data itself. Instead, it gets information from other companies that track consumers through their cell phones, but never learns the names of these people and deals only with aggregated records so that no one’s individual activities are known.
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