May 16, 2022 Business, Featured News, Online
Natasha Lomas reports:
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key players in the high velocity, surveillance-based ad auction system are processing and passing people’s data billions of times per day.
“RTB is the biggest data breach ever recorded,” argues the ICCL. “It tracks and shares what people view online and their real-world location 294 billion times in the U.S. and 197 billion times in Europe every day.”
Read more at TechCrunch.
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