Sara Jerome reports:
Rep. Jackie Speier (D-Calif.) plans to introduce an online privacy bill next week directing the Federal Trade Commission (FTC) to begin a “do not track” program for online advertisers, a Speier aide told The Hill.
The program would enable consumers to “opt out” of tracking by online advertisers. The aide said the bill is narrowly tailored to address tracking issues only, rather than the broader question of online privacy. It provides a floor, rather than a ceiling, for privacy law, so it does not pre-empt additional legislation in the future.
Read more on The Hill.