Sep 142010
 
 September 14, 2010  Posted by  Court, Online

Robert D. Forbes writes:

Four recent lawsuits filed against some of the Web’s biggest media companies challenge the alleged use of Flash cookies capable of circumventing a user’s ability to prevent the tracking of online behavior.

The four complaints (available hereherehere, and here) center around the defendants’ alleged tracking of consumers’ online behavior through the use of cookies installed through Adobe’s Flash video player, the Web’s most popular online video program. Each of the complaints seeks class action status.

Named as defendants are Clearspring Technologies, Inc., Quantcast Corporation, and Specific Media, Inc., three of the leading companies involved in targeted online advertising. Also named are numerous media companies that have allegedly used these companies’ technologies on their Web sites.

Read more on Proskauer.

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