Robert D. Forbes writes:
Four recent lawsuits filed against some of the Web’s biggest media companies challenge the alleged use of Flash cookies capable of circumventing a user’s ability to prevent the tracking of online behavior.
Named as defendants are Clearspring Technologies, Inc., Quantcast Corporation, and Specific Media, Inc., three of the leading companies involved in targeted online advertising. Also named are numerous media companies that have allegedly used these companies’ technologies on their Web sites.
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