Jeff Barker reports:
Gone are the days when sports-team giveaways were limited to T-shirts, bobbleheads, free-sandwich coupons and the like.
The Ravens on Sunday are adopting a unique approach: The tens of thousands of fans entering M&T Bank Stadium for the NFL team’s home opener against the Cleveland Browns will receive free DNA test kits.
It’s an approach stretching the usual giveaway model, and likely to generate fan buzz. The club calls it “one of the most innovative events a partner has ever spearheaded.”
Read more on The Baltimore Sun while I try to get Joe Cadillic to normalize his breathing again. His message to me had no less than four (4) exclamation points. On the Cadillic Privacy Abomination Rating Scale (unpublished), that’s pretty serious.