Nov 182009
 
 November 18, 2009  Business, U.S.

Emily Steel of the Wall Street Journal previews a House hearing on offline and online data collection and targeted advertising practices:

…. In recent years, marketers have grown more adept at culling consumer data from an array of online and offline sources—including real-estate and motor-vehicle records, consumer surveys, credit-card data and logs of Web visitors’ online behavior—to identify the most receptive audiences for their ads.

At a hearing Thursday, a House subcommittee plans to explore the impact of these practices on consumer privacy, and will hear from witnesses including advertising giant WPP, database-marketing company Acxiom, privacy advocates and others.

Read more on WSJ.

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