Jul 092012
 July 9, 2012  Posted by  Breaches, Business

Tarmo Virki reports:

Some advertising networks have over the last year started to secretly collect app users contacts or whereabouts, and could now have access to 80 million smartphones globally, U.S.-based mobile security firm LookOut said.

Over 80 million apps have been downloaded which carry aggressive ads and the problem was rising, LookOut said as it unveiled on Monday the first industry guidelines on how application developers and advertisers could avoid raising consumer angst over too aggressive ads, which could hit badly the $8 billion industry.

Read more from Reuters.

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