Jan 262011
 January 26, 2011  Posted by  Business, Online

Kashmir Hill writes:

There are a number of companies that hope to make a business out of protecting consumers’ online reputations. It’s an uphill climb for these companies, I think. “Reputation” doesn’t tend to show its real value until it’s already been diminished.

Nonetheless, these companies hope that, as more of our lives move online, we’ll need them to play the role of personal PR agents, keeping an eye out for negative stories and helping us spin more positive content out into the world of Google search results.

Read more on Forbes.

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