Oct 052012
 October 5, 2012  Posted by  Business, Online

Kevin J. O’Brien reports:

An effort to develop an easy way for consumers around the world to avoid being tracked and targeted by Internet advertisers appeared to hit an impasse Thursday, as privacy advocates and industry representatives accused each other of scuttling the process.

The closed-door meeting organized by W3C, the global standards group that promotes good governance of the Internet, failed to produce a consensus on how to allow consumers to simply and effectively declare their “do not track” preferences on Web sites. The talks foundered on main issues like the extent and types of data that advertisers could continue to collect even after consumers indicated they no longer wanted to be followed.

Read more on The New York Times.

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