Kashmir Hill writes:
A cutting edge legal complaint in Europe over Internet reputation could force Google to rethink how it handles individuals’ control over the search results for their names.
Spanish plastic surgeon Hugo Guidotti Russo wanted Google to liposuction from his results a 1991 news article about a patient angry about an allegedly botched breast surgery. The article, from El País, about a breast surgery gone wrong that led a female patient to accuse Russo of malpractice, has the translated headline, “The risk of wanting to be slim.” Russo was later cleared of wrongdoing in the surgery but the article — which doesn’t mention his acquittal — shows up on Russo’s first page of results. Google, as is its policy, refused to scrub it.
Read more on Forbes.