Jul 062009
 
 July 6, 2009  Posted by  Business, Non-U.S., Online

Shares in the online ad firm Phorm have fallen by a third after BT said it had no immediate plans to use the service that tracks online behaviour.

Phorm serves up adverts related to a user’s web browsing history, which it monitors by taking a copy of the places they go and search terms they look for.

However, it came in for considerable criticism from privacy groups and prompted an EU investigation.

Read more on The BBC.

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