My privacy is worth more to me than yours is. At least, that seems to be the findings of a new study by Penn State researchers. Alexa Lewis reports:
On Dec. 14, a team of Penn State researchers reported at the International Conference on Information Systems in Fort Worth, Texas, that people are more concerned about sharing their own personal information with third-party app developers than they are about sharing their friends’ information.
The problem, Grossklags said, is known as interdependent privacy. It means that the privacy of individual consumers depends not only on their own online decisions, but the decisions of their friends.
According to a Penn State press release, the researchers found that participants valued data in their own social media profiles at $2.31 and valued their friend’s social media data at $1.56, when the information was irrelevant to the app’s function. When the data was necessary for the app’s function, the economic value of their own data dropped by $.27, but the value of their friends’ data dropped by $.58.
Read more on StateCollege.com.