Mar 032014
 
 March 3, 2014  Business

Adam Tanner writes:

For years, entrepreneurs have floated the idea of paying people for their personal data rather than just taking it without asking, the standard approach of many marketers.

Now, a few entrepreneurs are advancing plans to get cash or benefits into your hands in exchange for letting marketers have direct access to your social network activity, Internet browsing, purchases and other transactions. This information helps marketers pitch the right products to interested customers.

Read more on Forbes.

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