The White House has announced a new “Clear Notice and Personal Choice” policy for the use of Web Measurement and Customization Technologies for government web sites. The policy is remarkable in that there does not appear to be any legal basis to allow federal agencies to routinely disclose personal information of citizens to private companies. The policy is accompanied by new Guidance for Agency Use of Third-Party Websites and Applications. The White House also announced a National Strategy for Trusted Identities in Cyberspace. EPIC had urged the White House to uphold Privacy Act obligations in use of web 2.0 services. For more information, see EPIC – Privacy and Government Contracts with Social Media Companies.