Oct 052010
 
 October 5, 2010  Business, Non-U.S., Online

More on online tracking, this time from Julian Lee of The Age:

The  online behaviour of millions of Australians is to be tracked and auctioned to advertisers by a new generation of internet businesses setting up shop here.

The world’s largest ”data exchange”, the Californian company BlueKai, boasts it already has the computer addresses and ”purchasing intent” of 8 million Australians it knows are in the market for cars, holidays and online shopping.

Read more in The Age.  In an earlier story, they provided additional information on specific web sites in terms of how much information is collected.

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