Mathew J. Schwartz reports:
Are people being hurt when their browsing habits and personal details are collected by online advertising groups?
Privacy rights organizations say yes, that people’s sensitive information shouldn’t be left in the hands of businesses that benefit from buying and selling it. Online advertising and financial services groups, however, argue that tracking is essential for delivering more relevant advertising, and of course it’s the uptake of this advertising that keeps the lights on at many a Web site.
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