Dec 312009
 
 December 31, 2009  Posted by  Business, Online

Grant Gross reports:

Despite concerns from some privacy groups and U.S. lawmakers about behavioral advertising, most large advertising networks generally comply with a set of privacy and data-handling standards adopted by the Network Advertising Initiative a year ago, the NAI said in a report released Wednesday.The NAI’s first annual audit of its members privacy and data-handling practices found “no compliance deficiencies” in most areas of the group’s guidelines. The group’s 38 members had appropriate mechanisms in place for Web users to opt out of targeted advertising, they complied with rules for the collection and use of personal data, and they had reasonable security measures in place to protect the data, NAI’s report said.

Read more on Computerworld.

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