Oct 212014
 October 21, 2014  Posted by  Business, Misc

Penny Crosman reports:

… A company that combines information gleaned from various sources about customers’ location, preferences and purchases may know more about them than they realize, violating implicit assumptions of transparency and consent. Sometimes what’s considered a privacy violation changes with time, as people adapt to new technology and get comfortable with it and the associated benefits. Even so, trepidation and pushback are likely in the near term.

“Caller ID was once considered to be an invasion of our privacy,” Al Raymond, head of U.S. privacy and social media compliance for TD Bank, said at a conference last week. “Now it’s the complete opposite — it protects our privacy. Over time, these things evolve. It’s a subjective and emotional response. It’s not always rational. One man’s creepy is another man’s targeted, depending on your perspective.”

Read more on American Banker.

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