Meghan Keane reports:
Privacy advocates may not be happy with brands tracking consumers online, but a Brazilian detergent brand is set to begin tracking customers in the real world. Starting next week, Omo is embedding 50 detergent boxes with GPS devices as part of a new video camera giveaway.
The campaign is sure to get Omo lots of attention, but the amount of privacy concessions necessary to make it all happen could prohibit GPS-enabled products from becoming a widely used marketing strategy.
Read more on Econsultancy.
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