Mar 162010
 
 March 16, 2010  Business

Jodi Harris reports:

EXelate Media, a start-up that collects and sells web data on consumers, is set to announce a partnership with Nielsen to merge data that may help provide advertisers with more detailed profiles of consumers. But some regulators are voicing concerns that linking web-surfing habits with personal data crosses a major privacy line, according to The Wall Street Journal (subscription required).

[…]

Though eXelate claims its data can’t be traced to individual consumers, and Nielsen strips out consumers’ personally identifying information, the powerful targeting combination has come under fire before, and was a factor in the FTC’s probe of DoubleClick in 2000.

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