Jodi Harris reports:
EXelate Media, a start-up that collects and sells web data on consumers, is set to announce a partnership with Nielsen to merge data that may help provide advertisers with more detailed profiles of consumers. But some regulators are voicing concerns that linking web-surfing habits with personal data crosses a major privacy line, according to The Wall Street Journal (subscription required).
Though eXelate claims its data can’t be traced to individual consumers, and Nielsen strips out consumers’ personally identifying information, the powerful targeting combination has come under fire before, and was a factor in the FTC’s probe of DoubleClick in 2000.
Read more on iMediaConnection