Dec 042009
 
 December 4, 2009  Posted by  Business, Online

Wendy Davis reports:

With the looming threat of new regulations, industry groups are stepping up attempts to convince officials that ad companies can protect Web users’ privacy without government intervention.This week, the Interactive Advertising Bureau launched the “Advertising is creepy” campaign, aimed at educating consumers about online ad targeting.

Additionally, the industry-funded think tank Future of Privacy Forum today unveiled potential logos to signify behavioral targeting. The images include an “asterisk man” and an i inside a circle, and would appear in or around ad units to alert consumers to behavioral advertising. (The mock-ups are only meant to show how the logo could look on an ad, and don’t indicate that Toyota is using behavioral targeting, says Future of Privacy Forum director Jules Polonetsky.)

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