Aug 172011
 
 August 17, 2011  Business, Surveillance

Wendy Davis reports:

The Better Business Bureau’s National Advertising Review Council said today that it will start formally enforcing privacy principles for online behavioral targeting.

Those principles require ad networks and other companies engaged in behavioral targeting to notify consumers about data collection via an icon and allow them to opt out of receiving targeted ads. But the self-regulatory principles don’t require companies to stop collecting data about users.

Read more on MediaPost.

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