Declan McCullagh writes:
The organization behind Firefox, the world’s second most popular Web browser, has embarked on an ambitious project to change this. Instead of forcing people concerned about privacy to scroll through pages of “notwithstanding anything to the contrarys,” the Mozilla Foundation is designing a standard set of colored icons to reveal how data-protective–or how intrusive–Web sites are.
The challenge for the organization will be avoiding the problems that plagued P3P, or Platform for Privacy Preferences, an earlier effort to convince publishers to rate their own sites in a standard manner. Almost from the moment of its launch more than a decade ago, P3P began a long slide into irrelevance, and today major sites like Google.com, Apple.com, CNN.com, and Twitter.com do not use P3P to summarize their privacy policies.
Read more on CNET.