Jan 242011
 
 January 24, 2011  Online

Mikael Ricknäs reports:

Mozilla, the developer of the Firefox browser, is working a feature that will allow users to opt-out of online behavioral advertising.

The goal is to give users “a deeper understanding of and control over personal information online,” Mozilla’s head of privacy said in a blog posted on Sunday.

The feature will allow users to configure their Firefox browser to tell websites and advertisers that they would like to opt-out of any advertising based on their behavior, Alex Fowler [cq] wrote in his blog post. The user’s preference is communicated to websites and third party ad servers using a new “Do Not Track HTTP header”, which is sent with every click or page view in Firefox.

Read more on Computerworld.

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