Sep 092011
 September 9, 2011  Business, Online

Loek Essers reports:

Mozilla issued a Do Not Track Field Guide to encourage advertisers and publishers to implement do-not-track (DNT) functionality.

The guide contains tutorials, case studies and sample code to illustrate how companies use the DNT technology. Mozilla aims to inspire developers, publishers and advertisers to adopt DNT and wants to put the control over Internet tracking into the hands of users. The browser maker wants to put a stop to behavioral targeting and pervasive tracking on the Web.

Read more on Computerworld.

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