Matthew Gault reports:
MoviePass is relaunching as a web3-style application where users earn credits to go to the movies by watching ads. The new MoviePass will use facial recognition and eye tracking tech in your phone to make sure that you’re actually watching those ads.
The new MoviePass will also use your phone’s cameras to make sure that you’re actually watching the ads. “As I’m looking at it, it’s playing back. But if I stop and I’m not paying attention to it, it actually pauses the content,” Spikes said while watching an ad during the presentation. “We had an early version of this where you know what happened. People put the phone down and left and didn’t pay any attention to it. Right now 70 percent of video advertising is unseen. This is a way that advertisers get the impact they’re looking for but you’re also getting the impact yourself.”
Read more at Motherboard.
h/t, Joe Cadillic