Jan 212011
 
 January 21, 2011  Business

You can’t escape incessant advertising – even in the bathroom, it seems. Michael Oneal reports:

Just when you thought it was safe to wash your hands and check for things between your teeth in peace, an offshoot of Clear Channel Communications Inc. has found a way to serve up advertising in the bathroom mirror.

The mirrors in your home are still off limits (for now, anyway) but a unit of Clear Channel Outdoor said Thursday that it has teamed with a North Carolina company called Mirrus to turn select bathroom mirrors at O’Hare International Airport into interactive billboards.

Clear Channel and Mirrus said they plan to install the mirrors at several airports across the country but will start at O’Hare, rolling out 150 40-inch mirrors in select restrooms — men’s and women’s — over the next three months.

The mirror technology displays video or still ads across the whole mirror when no one is standing in front of the sink. But as soon as someone approaches to wash their hands or fix their hair, the ad shrinks into the corner, out of the way — sort of.

Read more in the Chicago Tribune.

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