Apr 192010
 April 19, 2010  Posted by  Business, Online

Imagine signing in to your online-banking account and finding promotions linked to your transactions. Underneath a transaction for a restaurant, there’s an offer from that eatery for $10 cash back when you spend a minimum of $20. And underneath a purchase at an apparel chain, a rival offers 15% cash back for shopping at its store or website.

It may seem intrusive, but Cardlytics, the company behind the program, claims that advertisers, consumers and financial institutions are fast embracing this new advertising model. So far, major marketers such as McDonald’s Corp., Macy’s Inc. and Staples have signed on with Cardlytics, while half a dozen financial institutions have implemented the service and are touting it as a rewards program for their customers.

Read more from Crain’s on Chicago Business.

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